We present a exactly soluble model for financial time series that mimics the long range volatility correlations known to be present in financial data. Although our model is ‘monofractal’ by construction, it shows apparent multiscaling as a result of a slow crossover phenomenon on finite time scales. Our results suggest that it might be hard to distinguish apparent and true multifractal behavior in financial data. Our model also leads to a new family of stable laws for sums of correlated random variables.